How to choose the best OTT Platform?

Parameters to Consider When Choosing an OTT Platform

Over-the-top (OTT) media services are still popular. More and more people are going to grow their business with OTT services. There are lots of providers on the market with a variety of features. So how to choose your favorite OTT platform? There are some tips you have to consider when choosing.

User-Friendly Interface: Easy to Use. A clear UI plays a crucial role in the operation of the APP. The user can exactly understand the modules and functions displayed. A delicate interface will attract customers. Thus, you can choose a platform that the UI can be customized.

Content Management System (CMS). A custom CMS helps set up organized processes for video distribution and management, saving you time. A complete instrument meets all you need, helping edit, manage, stream, monetize, encode, and secure video content. 

Software Development Kit (SDK) and Application Programming Interface (API). An SDK allows users to enhance and tailor a standard platform to suit their specific business requirements. Access to multiple APIs can further enrich the platform's capabilities by integrating various third-party tools, such as connections to video databases and payment services. 

Video Security. Over-the-top (OTT) services employ a high protection standard for securing your video content against unauthorized access & piracy, including user authentication, SSL certifications, payment security, video content protection, encryption, and Digital Rights Management (DRM). 

Monetization Strategies. There are four common monetization models which are the Ad-supported video on demand (AVOD), pay-per-view video on demand (TVOD), or subscriber video on demand (SVOD). You can select the most suitable model based on your business objectives.

Device Compatibility: Streaming Anywhere. Select an OTT platform that works well with the devices you want like Android, iOS, iOS TV, Roku, Tizen, and VR glasses. This guarantees flawless compatibility so the customers can watch their favorite movies and television episodes whenever and wherever they want.