To Choose the Right Video CMS You Have to Know These

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Are you thinking about launching your own OTT platform? And how much do you know about CMS? Actually, It is an integral part of the whole OTT system. Make sure that you have learned enough before starting your streaming business. So let’s dive into the world of OTT CMS and explore how to choose the right one for your needs.


What is a Video CMS?

CMS stands for Content Management System. It is a crucial background tool that enables content owners to manage, distribute, and deliver their media content directly to viewers via the Internet. It allows for the storage, organization, and delivery of content such as videos, live streams, and audio files across various devices like smart TVs, smartphones, tablets, and computers. You can even manage the OTT app by CMS.



Key Features of OTT CMS:

1. Content Management: Organize, store, and manage media assets, including video, audio, images, and metadata.

2. Transcoding and Encoding: Convert media files into various formats and resolutions to ensure compatibility across different devices.

3. Content Delivery Network (CDN) Integration: Distribute content efficiently to users worldwide with minimal latency.

4. Monetization Tools: Support for advertisements, subscriptions, pay-per-view, and other monetization models.

5. Analytics and Reporting: Track viewer engagement, content performance, and other metrics to inform decision-making.

6. Security Features: DRM (Digital Rights Management), encryption, and other security measures to protect content.

7. User Management: Handle user authentication, profiles, and access controls.

8. Scalability: Ability to handle a growing number of users and increasing amounts of content without performance degradation.

9. Multi-Platform Support: Deliver content across various devices, including smartphones, tablets, smart TVs, and desktops.


How to Choose a Good OTT CMS

When you google OTT services, you'll find that there are many options. Each platform provider declares that they are the best. Certainly, they focus on different features. For example, The MUVI is more dedicated to membership. Choosing the right one depends on your needs. If you feel confused, don't worry, the following are eight factors worth considering. 

 

1. Compatibility with Your Needs:

   - Assess the types of content you will deliver (e.g., VOD, live streaming) and ensure the CMS supports these formats.

   - Ensure the CMS supports the delivery channels you intend to use (e.g., mobile apps, web browsers, smart TVs).

 

2. Ease of Use:

   - Look for an intuitive user interface that allows easy management of content and users.

   - Consider the learning curve for your team and whether training or support is available.

 

3. Scalability:

   - Choose a platform that can scale with your audience size and content library without compromising performance.

   - Consider future growth and the platform's ability to handle increased traffic and content.

 

4. Monetization Options:

   - Ensure the CMS offers flexible monetization models that fit your business strategy, such as ad-supported content, subscription services, or pay-per-view.

 

5. Analytics and Insights:

   - A good OTT CMS should provide robust analytics to track viewer behavior, content performance, and other key metrics.

   - Look for features that allow for detailed reporting and actionable insights.

 

6. Security:

   - Verify the platform offers strong DRM, encryption, and other security measures to protect your content from piracy and unauthorized access.

 

7. Integration Capabilities:

   - Ensure the CMS can integrate with other tools and platforms you use, such as marketing automation, CRM systems, and CDNs.

   - Check for APIs and SDKs that allow for customization and integration with third-party services.

 

8. Customer Support and Documentation:

   - Look for a provider that offers reliable customer support, comprehensive documentation, and regular updates.

   - Consider the availability of technical support and whether it meets your needs (e.g., 24/7 support, dedicated account managers).

 

9. Cost:

   - Evaluate the pricing structure and ensure it fits within your budget.

   - Consider the value provided by the CMS in terms of features, scalability, and support.

 

Popular OTT CMS Providers

1. Vimeo OTT

  • Features: Customizable branded apps, secure streaming, global CDN, flexible monetization (subscriptions, rentals, purchases), comprehensive analytics, user management.
  • Scalability: Suitable for both small and large-scale operations.
  • Ease of Use: User-friendly interface, good for creators with limited technical knowledge.
  • Monetization: Subscriptions, one-time purchases, rentals.
  • Security: DRM, SSL encryption.
  • Customer Support: Email and chat support, extensive knowledge base.

2. OTT Maker

  • Features: Multi-device compatibility, drag-drop UI design, high-level security, customizable player, analytics.
  • Scalability: Ideal for small and large-scale operations.
  • Ease of Use: Requires technical expertise for advanced customization.
  • Monetization: Built-in advertisement, subscriptions, pay-per-view.
  • Security: DRM, SSL encryption, authentication.
  • Customer Support: Comprehensive support, dedicated account managers, lifetime ownership.

3. Brightcove

  • Features: High-quality video delivery, live streaming, ad integration, robust analytics, API support.
  • Scalability: Highly scalable, suitable for large enterprises.
  • Ease of Use: Requires some technical expertise.
  • Monetization: Ad-based, subscription-based, pay-per-view.
  • Security: Advanced security features, including DRM, token authentication.
  • Customer Support: Dedicated support, professional services.

4. Uscreen

  • Features: User-friendly platform, customizable themes, various monetization models, marketing tools, analytics.
  • Scalability: Ideal for small to mid-sized businesses.
  • Ease of Use: Very user-friendly, no technical expertise needed.
  • Monetization: Subscriptions, one-time purchases, rentals.
  • Security: SSL encryption, secure video hosting.
  • Customer Support: Responsive customer support, extensive resources.

5. Wowza

  • Features: Live and on-demand streaming, low latency, cloud and on-premises deployment, robust security.
  • Scalability: Suitable for enterprises needing reliable live streaming.
  • Ease of Use: Technical expertise required for setup and management.
  • Monetization: Flexible options depending on the setup.
  • Security: DRM, encryption, secure streaming.
  • Customer Support: Comprehensive support options, professional services.

Summary 

In conclusion, choosing the right OTT CMS depends on your specific needs and objectives. Understanding your requirements will help you narrow down your options. Evaluate each platform based on the criteria above to find the best fit for your organization.  A good Video CMS can significantly improve how you manage and deliver your video content, enhancing both your workflow and your audience's experience.



OTT Maker

market@dolit.cn

Free trial: http://ottmaker.com



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