Every industry has it’s way to make money.In this artical the topic is money，how to earn money through OTT software . If you are curious about how money is made in this industry, let’s start—no fluff, just facts.
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| 6 ways to earn money via OTTMaker panel software |
I divide the money-making models for IPTV/OTT system into 2 groups:
1. Sell the IPTV/OTT box hardware
In this model, users who buy the box will be free to watch the app for a year or lifetime.This boosts box sales，you can earn money via the boxes or the app subscription.But as the users increase，the cost for servers/bandwidth/CDN will rise quickly.You may need to keep the buyers of the box increasing. Many hardware vendors still use this method.
With OTTMaker, you simply import a list of MAC addresses to create bulk accounts for the boxes,and assign each account a content package card: a yearly card, a lifetime card, or any plan you have made.When users open the app in the box they will enter the app directly and see the content for free.
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| Boxes |
2. Provide IPTV/OTT software service
(1) Subscription CARD Of VOD (SVOD)
This is the most common ways，as we all know Netflix, Hulu, Hotstar, HBO, and Amazon Prime Video all use this way ，and they have many many subscribers all over the world.
Users subscribe to watch content，of course they can cancel anytime. OTTMaker lets you set different subscription card with different content and duration at the price you want,free-trial cards, daily cards, weekly cards, monthly, quarterly, half-year, or yearly cards. Every detail is up to you.Also，you can change these at any time according to the market strategy.
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| Recharge Card List for users to subscribe |
(2) Ad-supported video on demand (AVOD)
In this mode, users watch the content for free, but you earn money from ads. Ads appear before, during, after, and even when the video is paused. OTTMaker supports image, text, and video ads. You can place banner images on the home screen or splash page, and you can plug in third-party ad networks too.Let’s see how to make the ad in OTTMaker software panel.
Click here to choose the ad style ,choose the ad you have already set or make a new one，then set the show time and intervals.Ok,let’s see the effect in app.
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| Ads settings in OTTMaker panel |
(3) Transactional video on demand (TVOD)
Users pay for a single piece of content. There are two flavors:
①Buy once, keep forever—good for a single movie or series. OTTMaker lets you set different purchase price for these content,like 1USD or 2USD.When you make the movies or series in the pay level ，they need to pay for watching.
②Rent for a short time—say, a live sports event. Instead of charging per match, OTTMaker lets you sell monthly or yearly access to specific live channels. You create “channel cards” in the OTT|IPTV CMS panel, and users pick the ones they want.
How to make it in OTTMaker panel？Look at the recharge card ,make the card to channel card and choose the channels one by one ,or by catogery.Then recharge users account with it or show it in the APP for users to buy onling.
(4) Premium video on demand (PVOD)
Die-hard fans pay extra to watch new episodes ahead of the official release. Many platforms use this to squeeze more profit from their own shows. OTTMaker does not have PVOD yet, but we can make it quickly if you need it.We have a stron R&D team， both the mobile app and the CMS panel are developed by ourselves, giving us full control of the system.
(5) Extra ad money
Besides standard pre-roll ads, OTTMaker lets you place custom ads on the home screen and the app’s launch page. This opens more direct deals with advertisers and more revenue for you.
That’s the full picture of how IPTV/OTT systems make money. Want to know more? Reach out to OTTMaker. Have other ideas? Drop them in the comments.
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| home screen ads |
OTTMaker team is from China,we have focused on OTT software solution for almost 10 years since 2015. OTTMaker is a complete OTT/IPTV software that includes both CMS panel and mobile/ TV apps. One-click deployment gets you up and running in minutes, while full white-label options let you apply your own brand logo and name. Multi-language support is built-in—currently covering Chinese, English, Korean, Japanese, Malay, Khmer, Spanish, Portuguese, and more. Contact us to explore more o what our OTT/IPTV platform can do for you.
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